“You can’t fake interestingness.” Lead with it, and the rest will follow. If something is interesting, it doesn’t need an explanation, in the same way that you can’t make someone have fun. People will be drawn to it naturally.
2. Take a technology in search of a product, use the tools you have and apply something new to it.
Sometimes the best way to make a pizza, is not to start with dough and tomatoes, but with a $20 note and a phone.
3. The space in between silly and serious is incredibly important.
Take existing elements and combine them in new ways to make a combination of systems.
Very often, combining things is making or creating too. An awareness of combining systems for reinvention rather than simply replacing them is key in today’s society.
Instead of reinventing an entire system, sometimes all you need is to fix the one part that houses a slew of problems. “The funny thing about institutions is that they prefer to start doing things than stop doing things that no longer work.”
Get into the habit of stopping what’s not working as being critical to moving forward. “Quite often times, it’s not filling the balloon with helium, but cutting off the sandbags, that gets you aloft”
4. Design your creative space to reward serendipity (in public).
Allow for a “freeing up of space”. Expand people’s ideas of what constitutes raw materials. The physical space of the design is a raw material — be it the walls or the floors. Organize your work-space so that you can come up with ideas together.
5. Contradict everything put forward about creativity.
The problem with the conversation around creativity is that it’s presented as a single formula that will work for anyone.
~ Clay Shirky
See this and other newsletter articles at http://amt-mep.org/files/3613/6482/9489/2012-05.pdf
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