However, the majority of business innovations today are quite the opposite. The companies that generate them thrive on collaboration, a free exchange of ideas and regular interactions with customers and other stakeholders.
They innovate not necessarily to revolutionize their industry but to meet specifi c objectives and carve out a competitive edge.
Perhaps most important is that innovative companies do not outsource this function to a department or committee. Nor do they hastily come up with an innovation plan when the corporate strategy calls for it. For them innovation is a way of life. It is what they do.
To do it well, companies change whatever needs to be changed including:
- Organizational structure
- Business processes
- Core products or services
This doesn’t happen randomly: leading companies do follow a process to innovate. Our research has found that this tends to be a spiraling, iterative approach. This approach embeds innovation in every aspect of the organization.
It is not enough just to be innovative. It is essential to be innovative all the time.
by: Maria Pinelli
See this and other newsletter articles at http://amt-mep.org/files/3313/6482/8964/2012-10.pdf
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