Tuesday, February 7, 2012

Associates’ Corner - R•WIREworks



R•WIREworks is a 38 year old point-of-purchase manufacturing company located in Elmira, NY. Their magazine, newspaper, CD, gift card, and roofing displays can be found in convenience stores, supermarkets, drug chains and home centers throughout the United States and Canada. Most recently they branched out into subcontract and job shop work to keep their new CNC wire forming, mesh welding, and robotic MIG welders more productive.


The company was founded as Peggy-Back Racks by Sydney L. Rubin and Norman Rubin as an offshoot to their newspaper and magazine distribution company, Elmira News Company, founded in the 1920s by their father Harry Rubin. In 1974, marking a change in leadership, Ned Rubin re-named the company to R•WIREworks, Inc. They’re proud that their management team’s average tenure is over 30 years.
Their continuous improvement process has taken them from cellular manufacturing to realizing that it’s all about technology. Whether it’s robotic welding, work cells, or on-line order forms for their customers’ sales force, the answer is speed to market.


They differentiate themselves from competition by providing seamless partnerships with their customers. They provide graphic presentations that feature their customers’ products in their displays for their retailers. They use technology for online order forms, customer acknowledgement, shipper numbers, and invoicing. Their customers’ favorite on-line service is their tracker report, which shows them when an order was placed, shipped and received, as well as on-hand quantities.


All of their products, programs, and services can be viewed on their website at http://www.rwireworks.com/. If you have wire fabricating needs, contact them at 800-550-4009

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