Strategic Planning For A Competitive Advantage

Do you have a Strategic Plan? Is it shared with your team members?

Why Strategic Planning is important:
• Aligns your resources around a common vision.
• Provides a tool to help your organization do a better job with:
  - Focusing your energy.
  - Ensuring that all members of your organization are working toward the same goals.
• Assesses your organization’s direction in response to a changing competitive environment.

Strategic Planning is a disciplined approach to answer the following key questions:
• Where are you now?
• Where are you going?
• What needs to be accomplished?
• How do we get there?
• How will we measure progress?

Strategic planning creates a vision of the future that inspires and empowers your team to contribute to meeting your key strategies. By planning proactively, you will more successfully address your customer needs. Your action-plan will allow your operational improvement effort to connect while meeting your overall company strategy. Additionally, your activities and efforts will concentrate on markets where they will have the most impact and are most likely to succeed. Lastly, you are provided with professional, written plans to all team members that are easy to modify when business climate or competitive situation changes.

OUTCOME: A Compelling Competitive Advantage:
• Identifies your most valued customers.
• Defines and improves your organization’s understandings of your customers wants.
• Helps to clarify your competitive strengths and weaknesses.
• Evaluates relations with stakeholders, customers, suppliers, employees and owners.
• Clearly defines the major initiatives that will produce results and grow revenue.
• Identifies new opportunities and markets.
• Captures what your customer values from you.
• Identifies the key metrics necessary to monitor progress.

See this and other newsletter articles at http://amt-mep.org/files/4214/0734/2344/2014-08.pdf

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