By Fast Company
Don’t filter. If you start a meeting and you say, ‘Okay, we’re gonna come up with really good ideas,’ that can be a really bad way to start. With that kind of pressure to come up with the best ideas right away, you don’t have a sense of exploration. Things will kind of run dry.
Don’t start with an example. Planting a solution which worked in the past in someone’s mind makes them much more likely to come up with similar solutions rather than new ones.
Use analogies. They allow you to step between worlds that seem disconnected and connect them based on some structure to help you come up with new ideas, even if they’re not radical, and then build on them.
Beware of incentives. When you give people incentives (like cash) for ideas, they come up with lots of ideas and they tend to be very similar to each other but not a lot of creative ideas.
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